From idea to first customers

Service Description

Turning an idea into a successful business requires more than just a good product or service. You first need to know who needs them, why they would choose you, how to reach those people, and how to convert them into actual customers. This practical course is designed for professionals who are launching a new product, service, or business and need a clear and actionable approach to market entry. Instead of trying to do everything at once, you will learn how to focus on the right customers, clearly communicate your value, choose the right channels to attract customers, and build a go-to-market strategy that you can start implementing immediately. The course connects positioning, personal branding, marketing, and sales into a comprehensive customer acquisition process. It will help you move from idea to your first customers and to a more focused and sustainable approach to growth. The course is suitable for: Anyone launching a product, service or business, including: - Startup founders - Entrepreneurs - Freelancers - Consultants - Coaches - Small business owners - Professionals who are turning their expertise into a new business, service or product. Key topics: 1. Define your ideal customer: Identify the people and companies who are most likely to need your product or service, see value in it and are ready to buy. Learn how to target your efforts to the right target audience instead of trying to reach everyone. 2. Understand your customers’ needs: Examine the problems, motivations, priorities and expectations that influence buying decisions, and learn how to connect your offering to what is truly important to the customer. 3. Position your product or service around the customer benefit: Go beyond the description of what you offer and learn how to communicate the specific problem you solve, the value you create, and the reason customers should choose you. 4. Build a clear proposition: Create a concise and compelling message that clearly shows who you are helping, what you are helping them achieve, and why your solution is right for them. 5. Build a practical process for attracting customers: Create a clear path. Includes 2 online sessions × 90 minutes Available in Bulgarian and English. Sign up for the course and receive a 20% discount on any subsequent sales-related course with Kalina Krasteva that you enroll in through ProGrowth Academy.