How to sell a (software) product

Service Description

This dynamic course is designed to provide students, professionals, entrepreneurs, and sales teams with the knowledge and practical tools they need to successfully sell IT products in a competitive marketplace. Software marketing requires more than just showcasing the product’s top features – it requires a deep understanding of customer needs, as well as positioning and maintaining strategic communication with them. Participants will explore modern sales methodologies, compare different approaches, and learn how to implement value-based and synergy-based strategies to build long-term customer relationships and drive sustainable revenue growth for their organizations. Key topics covered in the module are: - What does it mean to sell "synergically" - How to target a specific market - What are the differences between "hard" sales and "soft" sales - What are the advantages and disadvantages of "hard" and "soft" sales approaches - What are the principles of value-based sales - What is the path to selling anything Learning outcomes: By the end of this course, participants will be able to: - Understand and apply the principles of "synergistic" selling - Identify and target the right market for their software product - Choose strategically between "hard" or "soft" sales approaches - Effectively apply value-based sales techniques - Follow a structured sales path from prospecting and winning to customer retention - Develop an effective sales strategy that will increase cash flow in their business The course materials are in English. The language of the lecture can be both Bulgarian and English. Time and place of the lecture: 02.12.2026 online from 18:30-19:30 Lecturer: Yana Semova